​I’m Eveliina Äijälä, a Finnish Art Director based in Berlin, working across fashion, visual culture and creative production. My practice focuses on visual concepts, art direction, visual identity and content for brands and creative projects.

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I work across the creative process, from research and visual development through to final execution. My approach is research-driven, detail-oriented and hands-on, with a focus on composition, atmosphere and creating cohesive visual worlds. I enjoy developing clear visual directions while leaving room for experimentation and unexpected ideas.

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I studied Fashion Art Direction at Polimoda in Florence, with interests spanning fashion, contemporary art, music and wider visual culture. I work across disciplines to translate ideas into considered visual outcomes.

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